Track event (Segment)

Use this action to record a moment that matters in your app (for example “Checkout completed”).

Overview

Track events are useful for:

• Product analytics (what users do most)
• Funnels (where users drop off)
• Marketing and reporting (revenue, plans, conversions)

Add the action

1. In the WeWeb editor, go to the Integrations tab and add the Segment integration.
2. In an Interface workflow, click + Add action.
3. Select Segment → Track event.
4. Select the Connection you want to use.

Configure the action

• User vs Anonymous: Choose whether this event belongs to a signed-in user (User) or a visitor (Anonymous).
• User ID / Anonymous ID: Fill the one that matches your selection.
• Event: A clear name like Order placed or Product viewed.
• Properties: Optional extra details (for example { "orderId": "123", "revenue": 29.99, "currency": "USD" }).

Advanced options

Use these only if you already know you need them:

• Timestamp: When the event happened (ISO date like 2026-02-05T22:28:55.111Z).
• Context: Extra info about where the user was (for example device or locale).
• Integrations: Control which Segment destinations receive the event.
• Message ID: A unique ID to help avoid duplicates.

Common pitfalls

Event names are inconsistent

Pick one naming style and stick to it (for example Order placed, not sometimes order_placed and sometimes OrderPlaced).

Properties don’t match what your reports expect

If you report on revenue or currency, keep those keys consistent across your app.

CONTINUE LEARNING

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